Category: Data Science

Data Science

Identity Resolution: Key Tech by 2027

Understanding and implementing effective identity resolution tooling is no longer optional for businesses aiming to truly know their customers. In an era where customer journeys…

Craig Gentry · · 9 min read
Data Science

Identity Resolution: DMA 2026 Strategy Shift

Misinformation about effective identity resolution tooling strategies plagues the marketing and data science fields, often leading companies down expensive, unproductive paths. Getting this right is…

Craig Harvey · · 10 min read